Social Media Marketing in China
How to do successful social media marketing in China!
In contrast to the western world, platforms such as Facebook, Instagram & Co. are (almost) not present in China. On the one side they are blocked, on the other side the Chinese prefer to use Chinese platforms – especially because of the familiar interface and language.
Social media marketing is an important part of the overall digital marketing strategy in many companies – B2C as well as B2B. This is even more the case in China than in other parts of the world. In 2019, the average consumer was reported to have about 56 different apps installed on their mobile phone. There are countless providers for every industry and service. From classic Internet research to delivery services and mobile payment – China is going digital!
With more than 700 million monthly active users of Chinese social media platforms, it is no surprise that the market is highly competitive. Every day new companies register on Chinese platforms and try to establish themselves as brands in the market. In addition, the Chinese Internet user has much higher demands on the representation of companies compared to European users. Especially in the field of e-commerce, the Chinese are pioneers in the digital world market with integrated payment functions and interfaces to social media platforms.
Red company account using the example of Nivea
Homepage Nivea Brand-Account on Red
Integrated shop of Nivea Red profile
Leading social media platforms in China at a glance (extract):
From planning to implementation
Our processes in China Social Media Marketing
Satisfied customers are the best accolade
What clients say
"As a globally active provider based in Germany, we deliberately looked for the agency profile that eviom offers: Experience in Chinese B2B business and at the same time personal consulting from Germany. The successful course of the project has confirmed our decision. The German-Chinese team of eviom supported us in the strategic analysis as well as in the operative set-up and expansion of our online marketing activities in channels such as WeChat and Baidu. Thanks to the competent advice and uncomplicated communication, we were able to set the right course and quickly generate initial successes. We look forward to continuing our cooperation."
Alexander Kampschulte, Head of Marketing, WITT-GASETECHNIK GmbH & Co KG
“At MAGGI, we wanted to further strongly develop our digital marketing and e-commerce business. eviom played an important role in this and supported us in the search, content marketing and social media areas in particular. Moreover, it was fun to work with the eviom team because they also implemented the project with passion and the necessary humour, despite the ambitious goals.”
Patrick Swientek, Head of Digital, Maggi GmbH
Many years of experience and truly all-round service
Good reasons for eviom
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