Digital Agency

China Social Media

Successful marketing on the Chinese market

Social Media Marketing in China 

How to do successful social media marketing in China! 

In contrast to the western world, platforms such as Facebook, Instagram & Co. are (almost) not present in China. On the one side they are blocked, on the other side the Chinese prefer to use Chinese platforms – especially because of the familiar interface and language.

Social media marketing is an important part of the overall digital marketing strategy in many companies – B2C as well as B2B. This is even more the case in China than in other parts of the world. In 2019, the average consumer was reported to have about 56 different apps installed on their mobile phone. There are countless providers for every industry and service. From classic Internet research to delivery services and mobile payment – China is going digital!

With more than 700 million monthly active users of Chinese social media platforms, it is no surprise that the market is highly competitive. Every day new companies register on Chinese platforms and try to establish themselves as brands in the market. In addition, the Chinese Internet user has much higher demands on the representation of companies compared to European users. Especially in the field of e-commerce, the Chinese are pioneers in the digital world market with integrated payment functions and interfaces to social media platforms.

Red company account using the example of Nivea

Nivea China Social Media Red

Homepage Nivea Brand-Account on Red

Nivea China Social Media Red

Integrated shop of Nivea Red profile

Leading social media platforms in China at a glance (extract):



The all-in-one app is by far the largest social media platform in China with over 1 billion users.

Sina Weibo

Weibo is the Chinese equivalent of Twitter and has around 465 million monthly users.

Douyin (TikTik)

TikTok is the most popular platform for short videos with over 500 million monthly users


With 180 million registered users, Zhihu is a combination of Quora and LinkedIn. With the help of professional articles, companies position themselves here as experts.

Red (Xiaohongshu)

With around 85 million monthly users, Red is particularly interesting for companies with a female target group.


With 500 million monthly active users, Youku is China’s largest online video and streaming service platform.

From planning to implementation

Our processes in China Social Media Marketing

Potential Analysis

We support you in the selection of suitable social media platforms for your business.


We take over all administrative tasks for the registration on selected social media platforms.


We support you with the implementation of social media content and the creation & publishing of articles.

Social Media Advertising

We place ads and do Influencer-Marketing, to promote your brand and products in China.

Reporting & Controlling

Using analysis tools, we measure your social media success based on KPIs in a monthly reporting.

Ongoing optimization

We make sure that your social media channels are always adapted to the trends of China Online Marketing.

Satisfied customers are the best accolade

What clients say

Many years of experience and truly all-round service

Good reasons for eviom

We are represented on site in China.

eviom has its own office in China (Hong Kong) and can therefore also work directly with your Chinese branches.

Strong network in the Chinese market

As an integrated solution provider, we work together with local specialists and influencers and have direct contacts to players such as Baidu, Alibaba and 360.

Chinese native speakers in the German team

Our team at eviom is supported by employees from China and the wider Asian region with corresponding cultural and digital competence.

Expert knowledge

Our consultants and specialists are constantly developing their know-how so that we can offer you optimal strategic advice and operational implementation of your measures.

eviom on WeChat

Follow us on WeChat 

On our new WeChat account, we regularly post informations and updates about China Digital Marketing. Learn more about how to successfully conduct digital marketing in China.

Scan the QR code or enter our WeChat ID “Eviom_Group”, follow us and stay informed about China Digital Marketing.

(Note: The QR code must be scanned within the WeChat app)

QR Code von eviom WeChat Account

Get in touch with us

Your contact partner at eviom

Do you have questions about our China Marketing products and services or do you want to get basic information about digital optimization measures? Simply contact us in German, English or Chinese – we will be happy to help you!

Nils Horstmann

Managing Director eviom China

Phone: +49 89 / 99 82 71 8 00

China Marketing
Minyi Huang

Digital Marketing Specialist

Phone: +49 89 / 99 82 71 8 00