Search Engine Marketing

The Search Engine – The Hub of the Web

Your customer’s research normally starts online using a search engine such as Google or Bing. The user enters search terms, also known as keywords, into the search bar and is subsequently presented with a multitude of possible websites.

Search Engine Marketing (SEM) includes organic Search Engine Optimization (SEO) as well as paid Search Engine Advertising (SEA)

Most visitors use Google-search (oder other search engines such as Bing or Yahoo!) mainly to find suitable services, portals and offers to compare and of course to complete online purchases. The number of consumers that research products or solutions and buy merchandise online is continuously rising. Companies can use this to reach their target group even better and should be as visible as possible on the Search Engine Results Page (SERP). The majority of new website visitors are already being generated through search engine inquiries. Search Engine Marketing reaches consumer at exactly the right time: Right when there is exitsing interest and they are ready to receive new information. By entering the keywords into the search bar, the user immediately receives results and SEM is therefore the fastest method to lead new visitors to your website.

The difference between SEA and SEO 

Mit SEO langfristig Traffic steigern

Increasing traffic long-term with SEO

SEO (Search Engine Optimisation) is an integral part of online marketing. With Search Engine Optimisation you can improve the position of your products and services in the search rankings longterm and navigate relevant traffic to your website.

Every day Google processes about 5.5 billion search requests, amounting to about 167 billion monthly search requests. However, the user chooses the website that appears to be the most relevant and offers the solution to his problem and search. Therfore it is very important for companies to be as far up as possible on the SERP with relevant topics. Thus, continous SEO optimisations pursue the strategy of ranking at the top longterm and sustainably and of being visible. To identidy the correct SEO measures, different tools are used to examine user behaviour within the search engines. Hence, SEO ist not just a subcategory of digital marketing, but rather influences many important decision aspects that positively influence your website.

Make your marketing even more measurable with SEA

Search Engine Advertising (SEA) is the paid search compared to organic search and includes much more than conventional ads in Google. If you want to advertise successfully online and increase your return on investment, you need a sensible SEA strategy.

Through Google Ads, companies have the opportunity to gain prominent positions in Google search through paid ads. For the relevant search terms, internet users receive ads tailored specifically to the keywords used in addition to the normal search results list. These ads appear on the right side of the browser window and before and after the organic search results. Google does not yet charge for the display of the ads. Costs are only incurred when a user actually clicks on the ad and thus arrives on the advertiser’s website or landing page. The costs incurred are not fixed, but come about through an auction process.

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