Chinese Shopping Tourists

Reaching Chinese tourists before, during and after their shopping experience

Chinese shopping-tourists in Germany

This is how you reach Chinese shopping tourists before, during and after their trip to Germany! 

Annual overseas visits by Chinese (in millions)

China is the world’s largest travel nation with the highest per capita shopping budget: over 140 million Chinese tourists took a trip abroad in 2018. The potential is huge, as only about 10% of all Chinese have a passport so far – and the affluent middle class continues to grow.

According to Ctrip Travel, a leading Chinese travel service provider, Germany is among the top 5 most popular European destinations. Especially for German stores and department stores with comparatively inexpensive products in the premium and luxury segment, this is a huge potential to attract new customers!

However, the purchasing behavior of Chinese tourists differs significantly: the average Chinese spends around 3.9 hours per day on mobile apps. Among them, WeChat is clearly the frontrunner with over 1.1 billion active monthly users. For Chinese tourists, however, there are many other platforms that inform users about flights, hotels, travel routes, or even shopping opportunities in the destination country.

We support you with our German-Chinese team how to reach Chinese shopping tourists already in China, how to draw their attention specifically to your local company, how to offer them an optimal shopping experience on site and how to win them over as advocates and repeat buyers via post-sale measures!

An overview of important platforms for Chinese tourists:



The all-in-one app is by far the largest social media platform in China with over 1 billion users.


Ctrip is China’s larget online travel agency with 150 million monthly active users.


With 100 million monthly active users, Mafengwo offers an additional one-stop-shop solution for travel information.


Fliggy – Alibaba’s travel agency – offers flights and hotel rooms with an integrated e-commerce shop to 549 million monthly active users.


Qunar offers recommendations for travel destinations, hotels and shopping possibilities (“shopping abroad”).


This travel app also offers deals on hotels, flights, travel packages and more.

Full-service online- and offline marketing

Our services for China tourism marketing

1. PRE Sale Promotion
2. POS Shopping
3. Post Sale Promotion

Brand Awareness & Trust

We support you in building relevant platforms such as WeChat and Weibo as well as on popular info platforms such as Baidu Baike (similar to Wikipedia) and in translating your existing website.

Online and offline integration

We support you in the POS promotion of your stores and create the interface between online and offline shopping experience with the help of QR codes or WeChat shake functions, among others.

After sales & community services

We build you your own Chinese community e.g. in WeChat and Weibo, maintain the content and answer (buyer) questions. In addition, we can also interact with users on popular external Q&A portals such as Baidu and Tianya as well as travel sites.

Travel and search platforms

We support you in setting up profiles and community management as well as content publishing on popular Chinese platforms like CTrip, Tripadvisor and in search engines like Baidu and 360 (SEA, SEO, Maps)

Payment integration

We support you in integrating Chinese POS payment systems such as WeChat Pay and Alipay and advise you and your customers (e.g. via FAQs) on “tax refund” options.

Oversea shopping

By integrating shopping offers and payment options e.g. in WeChat, Chinese shoppers can also order popular products from their home country. We can also list your products directly in popular chin. Platforms like JD or Tmall.

Advertising, KOL-/KOC-Promotion

We support you in creating social media campaigns, such as KOL/KOC (Key-Opinion-Leader/-Consumer) or WeChat Advertising campaigns to generate trust, reach and traffic.

Coupons and promotions at the POS

Chinese tourists like promotional campaigns and are used to using coupons – we help you here to create and communicate attractive online/offline campaigns at the POS.

Advocacy & couponing

Chinese like to share their positive shopping experiences, act as advocates for you and your company and recommend you to other tourists (word-of-mouth). Targeted coupons can also be used for this purpose, which are gladly actively forwarded and shared.

Personal shopper & travel groups

We work with personal shoppers who advise Chinese tourists before and during their stay and show popular locations. In addition, we can also promote your products, e.g. via coupons, to the still popular group tours.


Using iBeacons (hardware Bluetooth transmitters) installed and controlled by us and the WeChat shake function, you can communicate promotions specifically to Chinese recipients – the software is WeChat itself, unlike German systems, no separate app is necessary (!)

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Whitepaper „Digital Marketing in China”

Get a quick and easy overview of the top topic of digital marketing in China now! Our whitepaper “China Digital Marketing” gives you a compact insight:

Satisfied customers are the best accolade

What clients say

Many years of experience and truly all-round service

Good reasons for eviom

We are represented on site in China.

eviom has its own office in China (Hong Kong) and can therefore also work directly with your Chinese branches.

Strong network in the Chinese market

As an integrated solution provider, we work together with local specialists and influencers and have direct contacts to players such as Baidu, Alibaba and 360.

Chinese native speakers in the German team

Our team at eviom is supported by employees from China and the wider Asian region with corresponding cultural and digital competence.

Expert knowledge

Our consultants and specialists are constantly developing their know-how so that we can offer you optimal strategic advice and operational implementation of your measures.

We’re here to help

Your contact partner

Do you have questions about our China Marketing products and services or do you want to get basic information about digital optimization measures? Simply contact us in German, English or Chinese – we will be happy to help you!

Nils Horstmann

Managing Director eviom China

Phone: +49 89 / 99 82 71 8 00

Nicole Schlenz
Nicole Schlenz

Digital Marketing Consultant

Phone: +49 89 / 99 82 71 8 00