Amazon Marketing Services

Is Amazon the right sales channel for you? In our “Amazon Readiness Audit”, we analyse the sales opportunities and potential of your products and services on Amazon.

This includes an in-depth analysis with a focus on individual factors such as:

• Products and user demand (“search volume”)
• Overview of vendors and manufacturers on the Amazon marketplaces
• Analysis of competitors with regard to price and product design
• Price structures and developments
• Marketing and promotion campaigns
• User ratings and promotion management of the seller

Whether you are a seller or manufacturer: We take on the complete creation of your Amazon online shop for you, from the administrative and technical set-up, the integration and categorisation of product data, content optimization and the set-up of purchase and shipping options to continual monitoring and evaluation of your measures.

Our services also include the creation of an “A+ content” page with “enhanced brand content” for sellers, who act as Amazon suppliers and have their own brand.

Do you already have an Amazon shop? We would be happy to undertake a short analysis, for example on your current rankings, to develop initial concrete recommendations for actions to improve reach and conversion figures, and to support you in the further optimisation of your shop and your marketing measures. In this, we take all important relevance and performance factors into account.

We implement Amazon SEO measures to improve the rankings and findability of your shops and products. For this, both the relevance factors (directly influenceable) and the performance factors (indirectly influenceable) are optimised, since both are taken into consideration in the ranking algorithm in order to underpin the actual goal of Amazon, which is to generate as many sales as possible.

The most important Amazon SEO factors include:

• Keyword analysis and mapping as well as ranking checks
• Optimisation of title and product descriptions
• Use of several high-resolution images
• Adjustment of price and shipping options
• Optimisation of performance factors such as CTR, conversion rate, number of sales per user, etc.
• Active rating management

Incidentally, the Amazon source code will also be read by Google bots and your SEO-optimized products can thereby also rank directly in Google.

There are several options to increase the visibility of your own offerings and traffic in Amazon through paid marketing measures. The centrepiece of these are the purely performance-based “Amazon Marketing Services” (AMS) offered by Amazon itself, which users call up at various stages of their selling processes:

• Headline Search Ads (HSA)
  Ads in the upper area of the search engine result page, still quite unspecific right at the beginning of the process during the search query by the user
• Sponsored Products (SP)
  The equivalent of “Google AdWords” in Amazon: paid ads on a PPC basis within the organic search results and recommendations
• Product Display Ads (PDA)
  Banner ads on product detail and search result pages with high levels of individuality and awareness

We support our clients in the strategic planning and operative implementation of advertising campaigns to increase turnover on Amazon, from keyword research, the set-up of ads, continual management and optimisation to the regular reporting of the most important KPIs and metrics.

The success of your Amazon shop as well as the implemented marketing initiatives are monitored and reported continually by us with the help of specific tools. This includes overviews of products, competitors, traders and products as well as the price developments and user ratings.

Using this data, we constantly open up new potential for further optimisation and can adapt existing measures and implement new ones at short notice.