E-commerce in China

Complete e-commerce solutions in China!

Your e-commerce agency for China!

Do you want to sell your products on the Chinese market? Then you need e-commerce in China!

“Nobody shops offline anymore,” says a Chinese businessman. “Customers mainly buy through smartphones.” Having an online store and promoting products online is currently the most common business strategy in China. In 2019, online retail sales grew to $1.5 trillion, accounting for a quarter of China’s total retail sales and more than the retail sales of the world’s 10 next largest markets combined – markets like the U.S., U.K., Korea and so on.

If you run your business online, it’s a great opportunity to succeed in China. But how? There are several ways to start your e-commerce store:

  • The most common way is to set up store on cross-border e-commerce platforms, such as Tmall Global, JD Worldwide and Netease Kaola, which source their own inventory directly from international brands and store it in bonded warehouses closer to China. Over the past four years, Tmall Global has introduced nearly 19,000 overseas brands from 75 countries to Chinese consumers.
  • Another option is to own a local e-shop. Local payment methods, such as WeChat and Alipay, make it difficult for foreign companies to enter here. However, implementing local habits of Chinese consumers is worth the effort. They will benefit from higher brand awareness and strong customer loyalty in the long run.

In addition to well-known B2C e-commerce platforms, B2B companies also do business online. Different industries each have different trading platforms. For example, Made-in-China focuses on the apparel, handicraft, automotive, and automation industries.

E-shop of The NorthFace on

(Tablet + Mobile)

Homepage of The NorthFace


Product site of The NorthFace

Overview of important e-commerce platforms in China:


The largest and most valuable online shopping platform in China. Mostly with focus on B2C.

The second largest e-shop platform in China and famous for selling branded products.


Alibaba, the largest B2B trading platform in the world. On Alibaba you will find quality manufacturers, suppliers, exporters, importers, buyers etc.


YHD is a popular B2C online platform for the import of food and is known as an “online supermarket”.

From planning to implementation

Our China e-commerce processes 


We analyze the competitors and build a complete e-commerce strategy.

Planning and setup

We will prepare the marketing budget plan and advertising plan for you and help you prepare documents and set up an e-commerce account.


We operate the entire online shop service, including customer service and manage performance monitoring.


We provide regular analysis reports and offer professional advice for further optimization.

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White Paper “Digital Marketing in China”

Get a quick and easy overview of the top topic of digital marketing in China now! Our whitepaper “China Digital Marketing” gives you a compact insight:

Satisfied customers are the best accolade

What clients say

Many years of experience and truly all-round service

Good reasons for eviom

We are represented on site in China.

eviom has its own office in China (Hong Kong) and can therefore also work directly with your Chinese branches.

Strong network in the Chinese market

As an integrated solution provider, we work together with local specialists and influencers and have direct contacts to players such as Baidu, Alibaba and 360.

Chinese native speakers in the German team

Our team at eviom is supported by employees from China and the wider Asian region with corresponding cultural and digital competence.

Expert knowledge

Our consultants and specialists are constantly developing their know-how so that we can offer you optimal strategic advice and operational implementation of your measures.

We’re here to help

Your contact partner at eviom

Do you have questions about our China Marketing products and services or do you want to get basic information about digital optimization measures? Simply contact us in German, English or Chinese – we will be happy to help you!

Nils Horstmann

Managing Director eviom China

Phone: +49 89 / 99 82 71 8 00

Nicole Schlenz
Nicole Schlenz

Digital Marketing Consultant

Phone: +49 89 / 99 82 71 8 00