Asia-Pacific Marketing (APAC)

Your digital gateway to the Asia-Pacific region

Do you want to enter the Asia-Pacific market as a European company?

The rapidly growing Asia-Pacific market is particularly attractive for European companies. With the signing of the free trade agreement between the 10 ASEAN and 5 other countries in November 2020, the world’s largest free trade zone was created. China and India are the countries with the most Internet users worldwide with a percentage increase of 3,800% and 11,200% respectively in the last 20 years! Among the top 20 countries, 8 are already from the Asia-Pacific region.

However, the “digital landscape” in Asia differs significantly from the European Internet giants. In addition to changing user expectations and behavior, such as heavy mobile usage, local Internet companies such as Alibaba, Tencent and Naver often dominate the digital daily lives of billions of people with their online services such as WeChat, Taobao, Line and Kakao. Previous “Western” digital strategies can therefore not simply be transferred 1:1, but must be localized on a country- and culture-specific basis.

With our international competence team we build the digital, linguistic and cultural bridge and support you as a “full-service” digital marketing partner from strategic consulting to market entry to operational campaign management and establish you successfully in the Asia-Pacific market.

APAC – Asia Pacific

The term refers to the Western Pacific regions of Asia, Australia, and Oceania and is based on the world’s 3 economic triads of EMEA, APAC, and AMER/NCSA. The scope of the associated countries and groupings of Asia-Pacific is not clearly defined and, depending on the definition, may also include Russia, India, and the Western regions in North and South America.


The term ASEAN stands for Association of Southeast Asian Nations. It is an international organization with the goal primarily of economic, political and social cooperation and comprises 10 member states with over 600 million inhabitants. The conferences of ASEAN plus China, Japan and South Korea are referred to as “ASEAN +3”.

Digital full-service from one hand

Our service encompasses the following Asia-Pacific countries: 


Population: 24.9 million
Internet users: 20.7 million

People’s Republic of China

Population: 1,439.3 million
Internet users: 854.0 million


Population: 273.5 million
Internet users: 171.2 million


Bevölkerung: 126,5 Mio.
Internet-Nutzer: 118,6 Mio.


Population: 16.7 million
Internet users: 8.0 million


Population: 32.3 million
Internet users: 26.3 million

Republic of the Union of Myanmar

Population: 54.4 million
Internet users: 22.2 million

Republic of the Philippines

Population: 109.6 million
Internet users: 79.0 million

Republic of Singapore

Population: 5.9 million
Internet users: 5.2 million

Republik Korea (Süd)

Bevölkerung: 51,3 Mio.
Internet-Nutzer: 49,2 Mio.

Kingdom of Thailand

Population: 69.8 million
Internet users: 57.0 million

Socialist Republic of Vietnam

Population: 97.3 million
Internet users: 68.5 million

Source: (June 2020)

From planning to implementation

Our services in Asia-Pacific marketing

01. Plan
Analysis & Strategy

Based on your business model, we develop your individual entry and digital strategies for the Asian market.

  • Digital strategy and brand development
  • Market research & potential analyses
  • Competitor analyses
  • Sales and market strategies
02. Build
Platforms & Design

Based on the strategy, we evaluate the optimal digital infrastructure for you and set up the relevant channels and touchpoints.

  • Websites & c-commerce-platforms
  • Creative services & content generation
  • Social media platforms
  • Web-controlling
03. Run
Marketing & Sales

With our holistic marketing services, we reach your Asian target audience and convert them to customers.

  • Search & performance marketing
  • Social & content marketing
  • e-commerce & marketplaces
  • Inbound marketing & lead management
04. Optimize
Data & Optimization

Data-based optimization of the digital value chain and user journeys to increase “customer lifetime value”.

  • Monitoring & analysis
  • Conversion rate optimization (CRO)
  • Retargeting and remarketing
  • Customer relationship management

Satisfied customers are the best accolade

What clients say

Many years of experience and truly all-round service

Good reasons for eviom

We are represented locally in Asia

eviom maintains its own office in China as well as various regional partner offices and can therefore also work directly with your Asian branches.

Strong network in the Asian market

As a holistic solution provider, we work with local specialists, have direct contacts with players such as Baidu, Alibaba and Naver, and are authors of specialist literature on Asia marketing.

Asian native speakers in the German team

Our team at eviom is supported by employees from China, South Korea and the wider Asian region with appropriate cultural and digital expertise.

Expert knowledge

Our consultants and specialists are constantly developing their know-how so that we can offer you optimal strategic advice and operational implementation of your measures.

Client workshop in SHENZHEN, China

Client workshop in SHANGHAI, China

We’re here to help

Your contact partner

Do you have questions about our China Marketing products and services or do you want to get basic information about digital optimization measures? Simply contact us in German, English or Chinese – we will be happy to help you!

Nils Horstmann

Managing Director eviom China

Phone: +49 89 / 99 82 71 8 00

Nicole Schlenz
Nicole Schlenz

Digital Marketing Consultant

Phone: +49 89 / 99 82 71 8 00