Performance Marketing

For measurable reactions and transactions in digital marketing

Performance Marketing

Are you interested in acquiring and retaining customers through direct marketing in interactive media such as Google, Bing and social networks?

From account set-up, analysis of purchasing decisions, user behaviour on the web and current competitors to ad design, budget checks and quality assurance – we assume all performance marketing tasks on your behalf for more measurable reactions and transactions of your users.

When we speak about performance marketing, we speak of a strategy in online marketing through which the success of implemented measures can be measured with the help of professional tools. This creates the advantage that the success of an implemented performance campaign is evaluated exactly and in detail, and the client is provided accordingly with a long-term recommendation for action for future measures through precise planability and budgeting. Thus this strategy represents an effective and efficient tool in the online marketing mix in order to achieve targets.

We at eviom select the most relevant channels for you, which are defined and aligned on the basis of the gained, user-specific data.

Using this method, we are able to find the right recipients and the appropriate message at the ideal point in time and at optimal costing. In this, we never lose sight of the individually determined goals of our clients and assist in the successful implementation of a performance marketing campaign.

Performance Marketing step-by-step

Our model performance marketing process

Performance Marketing Audit

Analysis of the customer journey as well existing performance marketing measures.

Performance Marketing Toolkit

The establishment of a set of tools for successful performance marketing, including goals, target groups, channels, measures and KPIs.


Set-up and activation of the defined performance marketing channels.

Management & optimization

Campaign management as well as continual analysis and optimisation of channels based on the determined goals.

Our Performance Marketing services

Affiliate Marketing

Based on your defined targets, we develop a tailored strategy for your affiliate marketing.

Display Advertising

Display advertising focuses on the achievement of significant coverage and forms the basis together with other factors for a company’s recognition level.

Native Advertising

Native advertising is characterised by the high level of user relevance, which raises the probability of purchase.

Programmatic Buying

We support you in the planning and operative implementation of the programmatic advertising campaigns.

Social Media Advertising

We assist you in building a sustainable community, creating diverse ad formats and continually managing the social media channels relevant to you.

Performance TV

Performance TV enables target-group-specific alignment in combination with highly-discounted ad spots.

Many years of experience and truly all-round service

Good reasons for eviom

Direct conversions

Our experts from eviom help you to optimise your conversion rates and turn interested parties into loyal customers!

Targeted management of campaigns

For optimal results, we always have our eye on the customer journey and the conversion funnel, which enables us to successfully implement an individual marketing campaign tailored to your goals.

Tangible and transparent results

We monitor and manage the individual performance measures continually, in accordance with the targets defined in advance.

Satisfied customers are the best accolade

What clients say

We’re here for you

Your Contact Partner

Do you have any questions about our Digital Marketing services or want to generally inform yourself about how you can successfully implement the digitalisation of your business?

Simply contact us and we’ll be happy to help you!

MicrosoftTeams-image (25)
Elena Baier

Senior Digital Marketing Consultant

Phone: +49 89 / 99 82 71 808

Contact us