How to successfully enter the Chinese market
If you want to be successful in China, you need a good market knowledge and country-specific expertise. In this whitepaper you will get a comprehensive overview of what is important for marketing communication in the Chinese market, what peculiarities have to be considered and what are the main differences to the western digital marketing landscape.
Why is Baidu so important in China? What is the difference to Google and how to successfully do SEA and SEO?
What are the most important platforms and target groups in Chinese social media and what role do the “KOL” play?
Key facts about the most important e-commerce data and platforms in China and their most popular products.