SEM – Search Engine Marketing in China

Direct traffic from the search results on Baidu & Co.

Search engine marketing in China

As a China Marketing Agency we support you to be on top of the search results of Baidu, Sogou & Co! 

Entering the Chinese market in the right way is a major challenge for many European companies. China has its own digital landscape dominated by players like Baidu, Tencent and Alibaba. We support you in improving the positioning of your products and services in the rankings of Chinese search engines and in navigating relevant traffic to your site.

Unlike in European countries, there are some technical peculiarities due to the Chinese firewall, such as hosting (ICP license) or the integration of Chinese video platforms on your website. In addition, your content must not only be translated into the Chinese language, but also adapted to the culture and habits of Chinese Internet users – in other words, localized!

In the field of search engine optimization and advertising, we support you from the creation of SEO optimized content to the placement of ads in the Chinese search engines.

SEM everywhere

Our services for search engine marketing in China

SEM Consulting

Based on your individual goals, we develop a suitable and sustainable SEM strategy with SEO and SEA synergies.

Baidu Marketing

Baidu is the largest search engine in China and the third largest in the world – it thus has the greatest relevance for SEM in China.

Sogou Marketing

As the default search engine within WeChat, Sogou is the second largest mobile search engine with strong web applications.

360 Marketing

The search engine of the IT security company “Qihoo 360” is particularly relevant in B2B business.

SEO in China

Our local specialists operationally implement your search engine specific SEO measures for the Chinese market.

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SEA in China

To reach your target group in the best possible way, we place ads in the Chinese search engines – even without a Chinese business license!

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eviom on WeChat

Follow us on WeChat

On our new WeChat account, we regularly post information and updates about China Digital Marketing. Learn from us how to successfully conduct digital marketing in China.

QR Code von eviom WeChat Account

White Paper “Digital Marketing in China”

Get a quick & easy overview of search engine marketing in China now! In our whitepaper you will get a compact insight into the following questions: 

  • What should you pay attention to in your search engine strategy in China?
  • What are important domain and hosting criteria in China?
  • What are the leading search engines in China?
  • What role does search engine advertising play in the Chinese market?


Download the whitepaper “Digital Marketing in China” for free now!

Satisfied customers are the best accolade

What clients say

Many years of experience and truly all-round service

Good reasons for eviom

We are represented on site in China.

eviom has its own office in China (Hong Kong) and can therefore also work directly with your Chinese branches.

Strong network in the Chinese market

As an integrated solution provider, we work together with local specialists and influencers and have direct contacts to players such as Baidu, Alibaba and 360.

Chinese native speakers in the German team

Our team at eviom is supported by employees from China and the wider Asian region with corresponding cultural and digital competence.

Expert knowledge

Our consultants and specialists are constantly developing their know-how so that we can offer you optimal strategic advice and operational implementation of your measures.

We’re here to help

Your contact partner at eviom

Do you have questions about our China Marketing products and services or do you want to get basic information about digital optimization measures? Simply contact us in German, English or Chinese – we will be happy to help you!

Nils Horstmann

Founder & Managing Director

Telefon: +49 89 / 99 82 71 8 00

Send us an email!
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