China Marketing

Your digital gateway to China!

Would you like to enter the Chinese market as a European company?

The Chinese market is particularly attractive for European companies and offers huge potential in digital business with the largest online community in the world. Nevertheless, the right entry represents a major challenge for companies. China has its own digital landscape, dominated by players like Alibaba and Tencent. Many online services from the western world are not available, so proven online strategies often cannot be transferred 1:1 to China: individual strategies with local expertise are the success factors.

As an international management consultancy we offer strategic solutions as well as operational “full services” to ensure your success in China marketing. From market entry to ongoing campaign management, as an online marketing agency for China we are your “one-stop-shop” and establish you successfully in the Chinese market.

Leading online platforms in China at a glance (extract):

Baidu

The leading “chinese-only” search engine of China and one of the most popular websites worldwide.

360 Search

so.com – the second largest Chinese search engine from Qihoo Technology

WeChat

China’s ‘app for everything’ with features like messaging, social community, search, e-commerce and payment

Alibaba

The largest B2B trade and communication platform in the world with focus on small and medium-sized companies

iQiyi

One of the largest online video sites, founded by Baidu

JD.com
JD.com-logo

One of the largest e-commerce platforms in China with numerous cooperations.

Sina Weibo
weibo

‘China’s Twitter’ with more than 430 million active users monthly

Taobao

The largest e-commerce purchasing platform for B2C in China and part of the Alibaba Group

Tmall

Alibaba’s platform for local and international companies to sell ‘brand name goods’

Youku Video

China’s top online video and streaming service platform, part of Alibaba Group

Tik Tok

Chinese leading social media app for creating and sharing videos and live broadcasting

Kwai

Chinese short video platform with over 700 million users

From planning to implementation

Our China Marketing process

01. Plan
Analysis & Strategy

Based on your business model we develop your individual entry and digital strategies for the Chinese market.

  • Digital strategy and brand development
  • Market research & potential analysis
  • Competitior analyses
  • Sales and market strategies
02. Build
Platforms & Design

Based on the strategy, we evaluate the optimal digital infrastructure for you and set up the relevant channels and touchpoints.

  • Websites & E-Commerce-Platforms
  • Creative Services & Content Generation
  • Social Media Platforms
  • Web-Controlling
03. Run
Marketing & Sales

With our hollistic marketing services we reach your Chinese target group and convert them into customers.

  • Search- und Performance Marketing
  • Social-  & Content Marketing
  • eCommerce & Marketplaces
  • Inbound Marketing & Lead Management
04. Optimize
Data & Optimization

Data-based optimization of the digital value chain and user journeys to increase the “customer lifetime value”.

  • Monitoring & Analyses
  • Conversion-Rate-Optimization (CRO)
  • Retargeting und Remarketing
  • Customer Relationship Management

Strategic and operational competence  

China Digital Marketing Services

Strategy Development

How will you successfully enter the Chinese market in the long term? We analyse your potentials and develop feasible concepts across all touchpoints of your Buyers Journey.

Website- and Domain-Services

Due to the “Chinese Firewall” in most cases a website hosting directly in China makes sense – we are happy to advise you regarding domain, hosting and ICP licenses.

China e-commerce

Profit with us from the rapidly growing e-commerce market in China and market your products with us on marketplaces such as JD, Tmall and Taobao.

SEO - Search Engine Optimization

With our SEO services you will be visible in the leading Chinese search engines like Baidu, 360 (Haosou) and Sogou, increase your brand reputation and generate qualified traffic & leads!

SEA / Paid Search & Performance

Through performance-based advertising campaigns (texts, banners, video, etc.) we position you in all important Chinese platforms with the right message at the right time.

Social Media & Content

Social media channels such as “WeChat” are mandatory in B2B and B2C business and high-reach influencers (KOL) in China strengthen your brand awareness and sales.

eviom now on WeChat

Follow our official WeChat account

On our new WeChat account we regularly post information and updates about China Digital Marketing. Learn from us how to successfully conduct digital marketing in China.

Just scan the QR code, follow us and stay informed about China Digital Marketing updates.

(Note: The QR Code must be scanned within the WeChat app)

QR Code von eviom WeChat Account

Many years of experience and genuine full service

Good reasons for eviom

We are locally represented in China

eviom has its own office in China (Hong Kong) and can therefore also work directly with your Chinese branches.

Strong network in the Chinese market

As an integrated solution provider, we work together with local specialists and influencers and have direct contacts to players such as Baidu, Alibaba and 360.

Chinese native speakers in the German team

Our team at eviom is supported by employees from China and the wider Asian region with corresponding cultural and digital competence.

Satisfied customers are the best reference 

What customers say about us

Customer workshop in SHENZHEN, China

Customer workshop in SHANGHAI, China

We’re here to help 

Your contact partner

Do you have questions about our China digital marketing strategy services or want to find out more in general about China Marketing?

Then simply get in touch and we’ll be glad to help you.

Nils
Nils Horstmann

CEO

phone: +49 89 / 99 82 71 8 00
fax: +49 89 / 99 82 71 8 99
email: nh@eviom.com

Contact us