DIGITAL AGENCY

SEA – Search Engine Advertising

Professional advertising for strategically successful campaigns

SEA – Search Engine Advertising / Paid Search

Would you like to make yourself and your products/services purposefully visible across all end devices by means of SEA and thus address potential customers with precision? We advise you with regards to efficient and flexible search engine marketing and employ intelligent targeting options to ensure that your campaigns can be adjusted both regionally and in terms of time. Through this, you reach or reactivate customers via numerous channels.

When it comes to finding the best restaurant in Munich, looking for the cheapest offer for his dream car after a TV ad or booking that well-deserved holiday in Spain for the family at last – online searches via search engines such as Google or Bing are the most important source for gathering information and making purchase decisions these days. For this reason, more and more companies invest in search engine advertising, or SEA, to reach potential customers with the right offer, cost-efficiently and without wastage.

The search engine marketing sub-sector in the meantime offers a variety of options as to how all customer needs and the individual targets of the company can be realised successfully. These include Google Shopping and dynamic search ads, which can have a positive effect on traffic and consequently the turnover of your online shop. Further, data-related remarketing campaigns, both in the display network and in Google searches also supplement the already existing possibilities. Thus it can be guaranteed that the customer will be addressed again and customer loyalty increased in the long term.

SEA step-by-step

Our model SEA process

01.
Target definition

Definition of the company targets for the SEA measures as a basis for the subsequent strategies.

02.
SEA strategy

Deriving the relevant strategic steps such as channels, campaign type and structures, keyword strategy, advertising tools, etc.

03.
Set-up and management

Organisation of the account structure as well as individual advertising measures, on-going optimisation of the specified KPIs and key drivers.

04.
Analysis

Implementation of detailed analyses of the target-relevant metrics as well as derivation of further measures to improve SEA performance.

SEA everywhere

Our SEA services

Google Ads (AdWords)

In order to reach the target group optimally, we integrate Google Ads (AdWords) specifically into the campaign planning, thus guaranteeing optimal targeting.

Google Shopping

We assist you in increasing your conversion rate with targeted product listing ads.

Bing Advertising

Optimal placement of Bing ads to reach all users.

Remarketing

Turn your website’s visitors into real repeat customers through skilful remarketing.

Many years of experience and truly all-round service

Good reasons for eviom

A strategic approach in campaign planning and management

We can fall back on our many years of experience in implementing strategic campaigns to assist you in achieving digital success.

Experience in managing international campaigns

No matter how extensive our clients’ campaigns appear to be, they can always depend on us.

SEA expertise for diverse verticals, incl. B2B, travel, food, e-commerce

Our experienced SEA experts know how to best place your ads.

Satisfied customers are the best accolade

What clients say

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Your Contact Partner

Do you have any questions about our Digital Marketing services or want to generally inform yourself about how you can successfully implement the digitalisation of your business?

Simply contact us and we’ll be happy to help you!

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Elena Baier

Senior Digital Marketing Consultant

Phone: +49 89 / 99 82 71 808
Email: elena.baier@eviom.com

Contact us