Lead Management

Lead Nurturing

We develop and assess your leads.

We develop your leads to new customers

After the successful lead generation, it is important to nurture them properly. 

After all, just having a large pool of contact addresses doesn’t mean you’ve acquired new customers. With an automated lead nurturing process, your potential customers can be effectively developed into new customers. Specifically, lead nurturing refers to the maintenance, management and further development of your leads (customer contacts). To successfully implement a lead management strategy, it is not enough to generate new contacts.

eviom addresses your leads and prospects with the relevant information at the right time and in a target-group-specific manner – matching the respective phase of the purchase decision in which your potential customer is currently in. To provide your prospects with relevant content, we analyze user behavior, create a competitor analysis and define your target group and personas.

To qualify your leads efficiently, in a structured and successful way, we use marketing automation.

With a lead nurturing campaign you will receive

  • more qualified leads,
  • a shortened conversion process,
  • a better conversion rate,
  • as well as an efficient marketing investment.

As an agency for lead management, we support you in the planning and operational implementation of your lead management strategy and help you to acquire high-quality leads and thus new customers in the long term.

Lead Nurturing Prozess

Lead nurturing step-by-step

Our ideal-typical lead nurturing process


From lead to MQL

From inquiry to qualified contact (Marketing Qualified Lead)

We awaken interest in your product or service. We inform your potential customers according to their needs.


From MQL to SAL

From qualified contact to buying intention

We establish personal contact between you and your leads. In this phase, your prospect is looking for a way to solve his problem.


From SAL to SQL

From buying intention to sales opportunity (Sales Qualified Lead)

We show your leads what added value your company in general and your products in particular offer. In this phase, details on how to solve problems are relevant for your potential customers.


From SQL to new customer

From the sales opportunity to the purchase (Closed Won)

In this phase we generate your new customers. Your potential customer has decided on your product or service and has made a purchase.

Lead Management Packages

Our target-oriented packages for your lead management

Package S

✓ Virual Kick-Off Workshop “S”

✓ 1 test campaign for 1 persona (3 month duration, 1 content element)

✓ Planning and setup of 2 touchpoints (e.g. SEA, LinkedIn, XING, etc.) with existing content from clients

✓ Conception of a landing page (creation through client)

✓ 1 standard form

✓ Transfer of generated leads without lead guarantee as CSV/XLS file

Package M

✓ Virtual or on-site kick-off workshop “M”

✓ 2 test campaigns for 2 personas (3 month duration each, 1 content element)

✓ Planning and setup of 2-3 touchpoints (e.g. SEA, LinkedIn, XING, etc.)

✓ Creation of 1 content element (Whitepaper, Checkliste, etc.)

✓ Conception of 2 landing pages (Creation through eviom in the client CMS)

✓ 1 standard form

✓CRM connection from HubSpot or Evalanche

✓ Transfer of leads in a CSV/XLS file (Evalanche) or connection in HubSpot

Package L

✓ Virtual or on-site kick-off workshop “L

✓ 2 test campaigns for 2 personas (duration 3 months each, 2 content elements, individual campaign domain – optional).

✓ Planning and setup of 3 touchpoints (e.g. SEA, LinkedIn, XING etc.)

✓ Conceptual design of 2 landing pages (creation CMS by eviom)

✓ 2 standard forms

✓ CRM connection of further systems (SAP, Salesforce, MS Dynamics etc.)

✓ Creation of marketing automation workflows

✓ Implementation of a lead scoring system

✓ Further qualification of leads, e.g. through call center services (optional)

✓ Individual connection to customer CRM

Many years of experience and truly all-round service

Good reasons for eviom

Industry-specific expertise

Our account manager consultants have industry-specific knowledge and thus have best practice experience in both strategic and operational implementation.

Certified experts

We are constantly developing our know-how so that we can offer you the best opportunities.

Success-based optimization

Wir helfen Ihnen Ihre Kampagnen und die dazugehörigen Maßnahmen auf Ihre KPI’s anzupassen, sodass Sie langfristig Ihre Vermarktungsziele erreichen.

Satisfied customers are the best accolade

What clients say

We’re here to help

Your Contact Partner

Do you have any questions about our Digital Marketing services or want to generally inform yourself about how you can successfully implement the digitalisation of your business?

Simply contact us and we’ll be happy to help you!

Nils Horstmann

CEO & Founder

Telefon: +49 89 / 99 82 71 8 00
Email: nh@eviom.com

Contact us