China Marketing

WeChat (Wēixìn)

The all-in-one app in China

WeChat (Wēixìn) – the “all-in-one” App in China

How to use WeChat successfully for your China business

Do you want to do business in China or reach Chinese tourists abroad? Then WeChat should be an integral part of your digital marketing strategy!

The lifestyle app “WeChat” (Chinese “Wēixìn”) of the Internet giant Tencent already has more than 1 billion daily users (!) and is THE (digital) center of life for many Chinese people – especially due to the strong mobile Internet use. It offers different account types with individual menus, mini-programs and games, eCommerce functions as well as payment services and thus combines many functions of western platforms like Facebook, Whatsapp, Paypal and Amazon in only one “all-in-one” – App.

It is this combination that opens up great opportunities for B2B and B2C companies, as users don’t even need to leave WeChat to contact and communicate with brands, find your shops and products and also pay directly – online AND offline! Easy-to-use sharing functions ensure that your content is quickly distributed by your followers, e.g. in your “moments”, and build trust with third parties. Official accounts can even integrate their own apps.

A WeChat profile is therefore more important than a website for many Chinese companies. Especially popular is the use of QR codes in online and also offline marketing such as on flyers: this is a simple way to add new accounts/companies and friends, advertise campaigns, pay for the taxi or even make a donation to the street musician.

Through extensive controls during account registration, WeChat avoids fake accounts such as Facebook and thus further increases the professional handling of the app. After registration, users have free chat services as well as telephone and video call functions at their disposal.

Example: WeChat-Account of “Coca Cola”

WeChat Account Homepage
(with 2 individual menus)

wechat-shop

WeChat Shop
(via JD)

Accounts for every need

Overview of WeChat-Konten

There are different account types for private and business use of WeChat, which allow own authorizations and marketing activities via API interfaces. Each corporate account is an “Official Account”, which in turn is divided into different platform versions (China or International), account types (subscription and service) and verification status (verified and unverified).

2 essential alternatives for companies:

1. Subscription Accounts (订阅号)
These accounts focus on information and brand communication and are used like a daily news feed. Only these accounts can be used by individuals like bloggers and celebrities. They are suitable for companies that want to communicate with their customers and publish content on a daily basis.

2. Services Accounts (服务号)
Services accounts offer many functions such as API integration, e-commerce and CRM features. Verified accounts can also use WeChat Pay and WeChat Stores. Although companies can only post up to 6 articles four times a month, these appear – in contrast to subscription accounts – as “push notification” in the follower’s chat list. The frequency is lower, but the visibility is much higher! Service Accounts are therefore the preferred choice for most companies with a larger audience or customer database and are ideal for customer service, as users can send messages directly to the account. In addition, they offer much more data and information for companies in the back office, such as the use of QR codes.

There are also “Enterprise Accounts” (企业号). These can be used primarily for internal communication between companies, similar to Slack, for example. These accounts are not publicly accessible. They can be extended by third-party APIs to include functions such as video conferencing and content sharing.

Features & Requirements

Numbers of messages

Push notifications

WeChat menus

QR codes

WeChat Advertising

API / Pay / Store / eCommerce

Subscription Account

1x message per day

No

Yes

Yes

Yes

No

Service Account

4x per month 1 to 6 articles each

Yes

Yes

Yes

Yes

Yes

From planning to implementation

Our services in WeChat-Marketing

01.

Account creation

We create your official WeChat account, extend it with additional functions and adapt it to your corporate design – even for companies without a Chinese business license!

02.
eCommerce / Shops

Operate eCommerce by integrating shops into WeChat or connecting e.g. JD shops including “cross-border payments” for companies from abroad.

03.
Content & CRM

We support you in creation and management of relevant and interesting content and track all important key figures via CRM for precise targeting and further account optimization.

04.
Promotion – Ads & KOL

We make your account visible to millions of users and generate new followers and traffic through WeChat Ads (CPC/CPM) and target group-specific influencers (key opinion leaders).

eviom on WeChat

Follow us on WeChat 

On our new WeChat account, we regularly post informations and updates about China Digital Marketing. Learn more about how to successfully conduct digital marketing in China.

Scan the QR code or enter our WeChat ID “Eviom_Group”, follow us and stay informed about China Digital Marketing.

(Note: The QR code must be scanned within the WeChat app)

QR Code von eviom WeChat Account

Satisfied customers are the best accolade

What clients say

Many years of experience and truly all-round service

Good reasons for eviom

We are represented on site in China.

eviom has its own office in China (Hong Kong) and can therefore also work directly with your Chinese branches.

Strong network in the Chinese market

As an integrated solution provider, we work together with local specialists and influencers and have direct contacts to players such as Baidu, Alibaba and 360.

Chinese native speakers in the German team

Our team at eviom is supported by employees from China and the wider Asian region with corresponding cultural and digital competence.

Expert knowledge


Our consultants and specialists are constantly developing their know-how so that we can offer you optimal strategic advice and operational implementation of your measures.

We’re here to help

Your contact partner

Do you have questions about our China Marketing products and services or do you want to get basic information about digital optimization measures? Simply contact us in German, English or Chinese – we will be happy to help you!

Nils
Nils Horstmann

Managing Director eviom China

Phone: +49 89 / 99 82 71 8 00
Fax: +49 89 / 99 82 71 8 99
Email: nh@eviom.com

China Marketing
Minyi Huang

Digital Marketing Specialist

Phone: +49 89 / 99 82 71 8 00
Fax: +49 89 / 99 82 71 8 99
Email: minyi.huang@eviom.com