Digital Agency

SEO in China

Become visible at Baidu and co.

SEO (Search Engine Optimization) in China

Increase your visibility in Chinese search engine via SEO 

In contrast to the western world, providers like Google are (almost) not present in China. On one side they are blocked, on the other side local search engines like Baidu, with a market share of over 70%, are simply technically better able to understand and index Chinese content.

Even though many mechanisms in SEO are basically similar, there are important aspects for the Chinese market in general and Baidu in particular that must be taken into account for successful SEO.

For example, the search engine prioritises Chinese websites in simplified Chinese, which are also hosted in China if possible due to the “Greater Firewall”, as otherwise they will have a noticeable loss of speed. This is particularly annoying for the mobile use, which is very widespread among the Chinese, and is therefore detrimental to both SEO and usability.

Similar to Google, Baidu also offers its own services (properties), which are, however, integrated more intensively in the search engine results. These include, for example, services similar to the western Wikipedia or Slideshare. Baidu also generates most of its income through ads, but displays them much more frequently and thus even displaces top SEO positions. Further examples are the high image load, the strong integration of rich snippets and the internal website trust system.

Market share of Chinese search engines: 

(Desktop + Tablet + Mobile)

Overview important Chinese search engines: 


Baidu is the largest search engine in China and the third largest in the world – most relevant for SEO in China. ( or (Chinese for “good search engine”) is the search engine of the IT security company “Qihoo 360”.


As the second largest search engine with powerful web applications, Sogou also indexes content from WeChat.


Shenma is the first “mobile first” search engine in China. It has grown strongly and is now #2.

From planning to implementation

Our process in China SEO



We support you in the selection of domain and hosting providers (Internet content providers) in China.


Keyword analysis

We analyze the topics and keywords (search terms) relevant to you and your visitors with the highest SEO potential.


Setup properties

By using additional presences such as Baidu Baike you gain additional visibility and trust.


SEO Onsite

We analyze your website and optimize the technical and content factors for the Chinese market.


SEO Offsite

The establishment of Chinese, qualitative external links (backlinks or content seeding) is still a success factor in Baidu.


SEO reporting

We provide you with individual reporting on an ongoing basis and develop recommendations for further optimization.

eviom on WeChat

Follow us on WeChat 

On our new WeChat account, we regularly post informations and updates about China Digital Marketing. Learn more about how to successfully conduct digital marketing in China.

Scan the QR code or enter our WeChat ID “Eviom_Group”, follow us and stay informed about China Digital Marketing.

(Note: The QR code must be scanned within the WeChat app)

QR Code von eviom WeChat Account

Satisfied customers are the best accolade

What clients say

Many years of experience and truly all-round service

Good reasons for eviom

We are represented on site in China.

eviom has its own office in China (Hong Kong) and can therefore also work directly with your Chinese branches.

Strong network in the Chinese market

As an integrated solution provider, we work together with local specialists and influencers and have direct contacts to players such as Baidu, Alibaba and 360.

Chinese native speakers in the German team

Our team at eviom is supported by employees from China with corresponding cultural and digital competence.

Expert knowledge

Our consultants and specialists are constantly developing their know-how so that we can offer you optimal strategic advice and operational implementation of your measures.

We are here to help

Your contact partner at eviom

Do you have questions about our China Marketing products and services or do you want to get basic information about digital optimization measures? Simply contact us in German, English or Chinese – we will be happy to help you!

Nils Horstmann

Managing Director eviom China

Phone: +49 89 / 99 82 71 8 00

China Marketing
Minyi Huang

Digital Marketing Specialist

Phone: +49 89 / 99 82 71 8 00