Reach your potential customers with the inbound approach
The goal of inbound marketing is to provide potential prospects and buyers with relevant and interesting content about your company and your products so that they become aware of your company. Via your website, your company blog or via your social media channels, you can now offer your target group added value throughout the entire customer journey. Give your prospects and potential customers the opportunity to get in touch with you via email, a live chat or other channels such as social media. Present yourself as an expert solution provider and provide your customers and prospects with more in-depth information and resources, such as webinars or e-books and whitepapers. Turn an unknown website visitor into an interested lead!
What is the difference between inbound marketing and outbound marketing?
Traditional outbound marketing is about companies spreading their advertising message through various paid channels in order to reach a large amount of potential customers. However, this method also causes high wastage compared to the inbound marketing method, as many people are reached who are not relevant.
With your inbound marketing strategy, on the other hand, you provide your prospects with so much useful content, for example on the basis of a successful email marketing campaign, that they contact you on their own initiative.
The advantages of the inbound marketing strategie at a glance
Inbound Marketing step-by-step
Our ideal-typical inbound marketing process
Attract potential customers
Your potential customer is looking for a solution to their problem. We provide your potential customer with interesting and relevant content so that they will contact your company on their own. We work with you to create buyer personas so we know exactly who your target audience is. Through good organic visibility, relevant content marketing and social media, we attract your prospects.
Through an attractive, conversion-optimized landing page and an eye-catching call-to-action, we convert your unknown website visitors into contacts. Your prospect has the opportunity to download further, high-quality content on his problem. This provides them with further content, and in return you receive their contact details and can nurture and develop the lead that has now been generated.
Once new contact addresses have been generated, they must be further developed and maintained by means of lead nurturing and marketing automation. After all, just having a pool of many leads is not enough to attract new customers. Through appropriate email marketing campaigns, you can send your leads additional, high-quality content to increase their interest in making a purchase.
If your product or service has now won over your lead, you’ve gained a new customer. Now it’s your turn to continue to inspire this customer after the purchase has been made and to bind them to your brand. You can do this, for example, through customer surveys or appropriate personalization.
Inbound Marketing everywhere
Our inbound marketing services
Many years of experience and truly all-round service
Good reasons for eviom
Satisfied customers are the best accolade
What clients say
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Silvio Wagner, Bigpoint GmbH
“At MAGGI, we wanted to further strongly develop our digital marketing and e-commerce business. eviom played an important role in this and supported us in the search, content marketing and social media areas in particular. Moreover, it was fun to work with the eviom team because they also implemented the project with passion and the necessary humour, despite the ambitious goals.”
Patrick Swientek, Head of Digital, Maggi GmbH
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